Virtual Social Networking, a blessing or a curse?

Here at SSE we find the internet quite useful and employ our blogging skills quite routinely, as you can see. There are countless tools to choose from, web 2.0 or not: along with the blog, we utilise e-newsletters, the facebook group, online resources, an extranet, and more recently an online bookstore. As Brett Bonfield reported recently however, virtual social networking sites (Facebook, MySpace, Bebo etc) can both be a blessing and a pain to non-profits. Bonfield gives some hints...

Who is likely to get the most value out of social networking sites? To answer this question, Idealware spoke to a number of nonprofit technologists working with social networking tools. We searched beyond the success stories to discover tales of only middling success, or even of disappointment. What resulted were two sets of guidelines: first, how to know if social networking isn't right for you and second, some of the ways that social networking might benefit your organization.

Bonfield provides a quite useful check-list to go through if you are in doubt if using the web is valuable to your organisation. It should come as no surprise that not all social entrepreneurs find networking sites online helpful, as using the resources correctly is a skill-set that constantly needs updating and development. More importantly perhaps, not all groups that social entrepreneurs target have access to the internet nor find use in online features.

While online sites are good for networking and information sharing, it is sometimes hard to see the obvious benefit a social entrepreneurial organisation can gather from the web. Some SEs base their whole operations online, while others ignore its usefulness completely, finding other ways to get by. As a whole though, it is hard to get away from the fact that tools like blogging, e-news letters, resource sites, facebook groups are very convenient for the social enterprise sector, with their low cost and high (potential) reach.

Could virtual networking work to you org's benefit? I recommend you take a look at the check list!